Off-the-mark bullseyeWho remembers stern doses of discipline when you were younger?  I mean the doses where your mother or father broke your heart and softened your butt all in one stroke, stern word, or even one look and word of disappointment.

I also remember that after those doses of discipline, my mother would follow up with a lecture about why she did it. Then at the end, she had the audacity to include these horrible words, “I do it because I love you.” WTFreak, mom? You do it because you love me. You could love me with an ice cream cone, dang” is what you think. Continue reading “6 Marketing Mistakes that Could Kill Your Business”

When I think about convenience, there’s one story that epitomizes convenience. Convenience score: 10 (on a scale of 1-10). The story:Maze

In Atlanta (and maybe even in other bustling metro areas) there’s this guy who’s known as the traveling barber. His M.O. – he comes to you. His target market – doctors, lawyers, and other elitists. His prices – well, let’s just say the price matches the pockets of his clientele. Simply put, this guy can charge $100 for a haircut that would normally cost the average person between $13 and $20.* That’s a $76 dollar premium for something as basic and everyday as a hair cut.* (*Pricing Estimated) Continue reading “What’s Your Convenience Rating?”

Hyper ManEven  my grandma knows about Twitter. I get it. It’s HOT. But really, after all the cute stuff is said and done, is it converting? Is it doing what you want it to do?

This is more than just making money. (If you’re using only social to drive sales, your mix is so unbalanced even an elephant wouldn’t be able to help tip the scale in the appropriate direction.) 

Here are a few great ways to measure conversion from a social standpoint.

Awareness. Do more people know you exist?
Loyalty. Are your customers or clients more loyal because they have that networked connection?
Engagement. Are people interacting with your page?
Traffic. Are you efforts driving traffic to your site or brick & mortar locale?
Sales. Are your sales increasing as a result of your social efforts? (For most, this is a hard one to measure. However, you may see increased sales in the long run through awareness, loyalty, and repeat traffic.)

I don’t knock social. I’m out there myself. The key is that social media is only a portion of a balanced marketing mix. It’s not the end all, be all, and defintely shouldn’t be treated that way. However, when done well, it for darn sure will have it’s benefits.

Not yet in the social media game. Just getting started?
Social Media…Consume. Contribute. Collide?

For more information on developing a social media strategy, contact:
Regina R. Patterson, M.B.A.
Marketing & Web Content Consultant

Question MarksI recently sent a client a list of foundational questions I use to gauge an organization’s business model as well as current marketing efforts. Once obtained, I use this information to identify both successes as well as opportunities for growth.

I hadn’t received any answers. So I did as any person looking for business would do, I stalked her. Once she finally responded, she proclaimed, “that was hard.”

I must admit, I didn’t expect her to know all the answers.The questions weren’t meant to be simple. Not only do they lend insight as to how I can be of assistance, the questions make the client think. The list made her ask questions the layman wouldn’t normally ask:

  • Who is my target market?
  • Where is my business currently coming from?
  • What is my return on investment from my current efforts?
  • Am I even measuring my return on investment?
  • And why did I even purchase that email list? (I mean, can you really maximize your mailing list if you don’t know who it’s going to nor what the recipient expects. No. Instead, You just had a mass mailer. Great for awareness. Revenue, on the other hand, not so much.)

Listen (or read) closely. You spend time, money and energy on marketing efforts, but have no clue why. You don’t know if you’re reaching the right people or using the appropriate language. You don’t even know if you’re using the right tactics. And worst of all, you aren’t measuring the results.

This is one big recipe for waste. Waste of time. Waste of money. Waste of energy.

I don’t say these things to be narcissistic at all. (Well, maybe a little.)

In reality, though, I want your business to succeed. You work hard for your money, and no one has the luxury of an infinite amount of time. Therefore, getting the most out of your time and money is essential.

The only way to do that is by being smart. It may take a little more time upfront, but the return on investment is definitely worth it.

–end rant–

To learn more, contact:

Regina R. Patterson, M.B.A.

Marketing & Web Content Consultant

reginapatterson.com

Email: info@reginapatterson.com

Follow me on Twitter: twitter.com/reginaconsults

Like me on Facebook

 

(Image by: Chris Baker)

The goal: 500 new customers. $100,000. 30 days.

Sound familiar?

Lofty or modest, well-defined or not, a goal is a goal. And with that goal, off you go – on your way to conquer “Goaldom.”

With good intent, you take out your computer, call your friends and family, get business cards, and put on the cape of success. Then you do it. You pick up the noodles laced with brightly colored tomato sauce and her companion, meatballs, and you just start chucking. You throw and you throw and you THROW. You create flyers, text messages, send mass emails, create a website, join Facebook…and all to limited avail.

That, my friend, is the “Spaghetti Approach.” It’s doing a lot without getting optimal results.

You Too!?!

Yep. Me too. We’ve all fallen victim to this approach. It’s where  good intentions fail to meet a well-defined strategy. Many times it’s due to the fact that we either don’t know the appropriate tools to use, don’t know how to optimize them, or both.

Think about it. If, when you throw spaghetti, it’s not thrown in the right direction, at the right speed, and cooked and/or coated properly, it’s not going to stick. The same thing applies to marketing and online content.

Creating Success

To execute successfully, one must ensure he/she selects the correct tactics while successfully communicating with the appropriate market to reach the organization’s goals. This statement in and of itself may sound simple. However, there is an art and science supported with psychological backing applied to this concept.

If you don’t understand the relationship between affect and marketing, how design and navigation can make a or break your page, and how these two go together – and so much more – sit back and relax, this blog is just right for you.

To learn more, contact:
Regina Patterson, M.B.A.
Marketing & Web Content Consultant

reginapatterson.com
info@reginapatterson.com

Follow me on Twitter: twitter.com/reginaconsults

Like me on Facebook