When I think about convenience, there’s one story that epitomizes convenience. Convenience score: 10 (on a scale of 1-10). The story:Maze

In Atlanta (and maybe even in other bustling metro areas) there’s this guy who’s known as the traveling barber. His M.O. – he comes to you. His target market – doctors, lawyers, and other elitists. His prices – well, let’s just say the price matches the pockets of his clientele. Simply put, this guy can charge $100 for a haircut that would normally cost the average person between $13 and $20. That’s a $76 dollar premium for something as basic and everyday as a hair cut. (Numbers estimated) Continue reading “What’s Your Convenience Rating Doing to Your Business?”

When I think about convenience, there’s one story that epitomizes convenience. Convenience score: 10 (on a scale of 1-10). The story:Maze

In Atlanta (and maybe even in other bustling metro areas) there’s this guy who’s known as the traveling barber. His M.O. – he comes to you. His target market – doctors, lawyers, and other elitists. His prices – well, let’s just say the price matches the pockets of his clientele. Simply put, this guy can charge $100 for a haircut that would normally cost the average person between $13 and $20.* That’s a $76 dollar premium for something as basic and everyday as a hair cut.* (*Pricing Estimated) Continue reading “What’s Your Convenience Rating?”