It’s true. Email is a highly effective strategy for internet marketing. It definitely drives reaches your target audience as well as drives conversion. It’s a great way to increase awareness of a product or service, educate the market, and even get the market to take an action. And many people have opted in to receive the email…meaning they have said, “Yes. Send me junk mail valuable advertisements. I want to spend my money with you.”

But email is time consuming…and FOCUS is the word of the day. While on Twitter, I previously posed the question “how should a marketer spend their time?” The response that stuck out the most, spend your time where you make your money. Well, duh. It was a duh answer, but it was profound at the same time.

We, as marketers, get caught up in the hype of all the different tactics that we want to jump on them all. In reality though, that’s not always smart. We need to invest our time where we can see return. That’s what smart marketing is all about.

Since then, I have refined my marketing strategy. I’m not simply focusing on the fun, free, or even quick things. I recently focused on efforts that builds awareness and generates leads. From there, I have to close the deal.

Today, I pose this question, where have you gotten lost in the hype? Where are you wasting your time? What can you do better? How can you make your marketing efforts worth your while? How can you live, love AND prosper?

Regina R. Patterson, M.B.A.

  1. Pinterest is the hot new thing, and we’re already effing it up, putting our little greasy paws in it. And we’re not going to stop until the next fad comes along.
  2. Competition is only a click away. That’s why we try to make sure you don’t EVER leave our site.
  3. We have a very short window to capture your attention and get you to take action. If we can get you to do this…shazaam, we’ve done our job.
  4. People are still scared to make transactions online…so umm yeah, the site better be secure.
  5. Design does make a difference…so get it right…or pay someone to get it right for you.
  6. In real estate it’s “location, location, location.” In content marketing it’s “ease of use, ease of use, ease of use.”
  7. Communicate quickly and clearly. No one is going to read through all the mess.
  8. There is an information hierarchy, but I’d have to kill you if I told you (j/k…that’s just kidding for you who still haven’t mastered those darn acronyms).
  9. We can smell a template, blog, and self-developed website from far away…so if you do it yourself, make sure you implement best practices. Otherwise…busted!
  10. I’m only on Facebook because you are.
  11. Twitter…how can I get them to my site in 140 characters or less?
  12. Social media isn’t the end all be all, but it’s free and EVERYONE is pining for it.
  13. A deep link is the best link. Don’t link a user to a destination and make them search for the information. That’s kinda rude.
  14. People die to hear these words: widget, flash, iWhatever, app, user-experience, user interface, HTML, code, CSS, SEO, SEM, social media, facebook, Twitter, Foursquare, Pinterest, blog, Instagram, interactive, engaging, conversion…and the list goes on. Load your conversation with these words, and you’re instantly the smartest thing since the person who invented slice bread.